Truth & Dare – Wichita Community Foundation
Wichita Community Foundation
Wichita Community Foundation Truth & Dare cards encourage community members to make a positive local impact, socially and economically. Each card shares a “truth” about Wichita and a corresponding “dare”, which challenges the reader to engage in conversations and actions that are designed for the betterment of the community.
WCF collaborated with Visual Fusion for their marketing campaign, which included coordinating card displays with local venues, billboard and print design, and motion graphics and photography.
“The Truth & Dare cards are a fun way to get Wichitans thinking about their impact on the city’s economic growth, perception of issues, and community connection. We decided to use a mix of social media platforms, outdoor advertising, and web presence to get the conversation going. The placement of card decks at local hangouts – places that usually allow for conversation to flourish – was an integral part in this campaign that will ensure that once the 9 week campaign is over, the conversation will continue and bring lasting change to our understanding and involvement in our city’s success and growth.”
– Naama Marcos, Owner & Lead Designer
