McCormick Armstrong
THE MCCORMICK ARMSTRONG FORMULA: DEDICATION TO CRAFTSMANSHIP + INVESTMENT IN TECHNOLOGY + COMMITMENT TO SERVICE
McCormick Armstrong is a nationally recognized, award-winning, state-of-the-art printing company located in downtown Wichita, Kansas. Visual Fusion was asked to rebrand their identity, messaging and tools to reflect their innovative technology and friendly and knowledgeable team.
We worked with them to create a cohesive message, a branded look and feel, and to implement that new message and brand in all their digital and printed materials.
“McCormick Armstrong came to us wanting to transform their print and digital communication pieces to reflect their cutting-edge capabilities, the expertise that goes into every step of the process, and their team’s dedication to customer service. We felt the best way to do so is to highlight all that goes into the seamless workflow, resulting in an incredible end product. Our photographers spent a day visually capturing their team, facility, and processes; our creative writer got to know their team, principles, and roots; and our print designers developed colorful designs that visually showcased their state-of-the-art printing capabilities. Also, our digital team developed a site that mirrored their streamlined online submission process to make it even easier for their customers to get quotes and submit art for production. We are proud to give McCormick Armstrong the identity and tools they needed to reflect their capabilities and keep them on the forefront of their competition.”
– Naama Marcos, Project Lead and Marketing Strategist
