Deshi Products of Wichita
HEALTHY CHOICES WITH GREAT TASTE
Deshi wanted to take their “cult-favorite’” Lassi drink, a favorite among their Deshi Curry Indian Restaurant patrons, to a wider audience. With popularity of their traditional, healthy drink on the rise, they wanted to bottle Lassi and get the high-demand product on supermarket shelves.
Deshi came to Visual Fusion to help them create a brand and look with health-conscious consumer appeal, and to position the brand to attract natural and organic foods stores. We’ve worked with Deshi to create a look, feel, and messaging that blends the traditions of India with the wholesomeness of the healthy, organic food movement.
“Seeing the Deshi Lassi product evolve has been a blast. I was able to work hands on with the business owners and the nutrition scientists to perfect the Lassi product. I had a lot of fun illustrating the character on the bottle and implementing their look & feel across all their marketing, print and digital materials. I am excited to see their bottles in local stores soon!”
Zarah Daniels, Deshi Project Manager & Lead Designer
