CASE-STUDY-KBGH
The Kansas Business Group on Health (KBGH), an affiliate of the Medical Society of Sedgwick County, is a nonprofit group of employers, health care providers, health plan carriers, benefit consultants, and others. The KBGH provides access to benefits and insurance design strategies, membership-level resources and tools for lowering healthcare costs.
KBGH collaborated with Visual Fusion to update their brand, narrow in on their target market, and create promotional materials (both print and digital) to let the greater Wichita area know of their services. Through the lens of their rebrand, we updated their logo colors, photography, website, newsletter templates, created social media outlets and fine tuned their messaging. Our mission was to spread top-mind awareness and increase memberships.
“WHEN KANSAS BUSINESS GROUP ON HEALTH CAME TO US FOR THEIR REBRANDING, I WAS EXCITED TO GET MY HANDS ON THE PROJECT. I GOT TO WORK CLOSE WITH KBGH’S TEAM, AND OUR GOAL WAS TO KEEP THEIR OVERALL VOICE FOR THE COMPANY, BUT RECREATE BRAND ELEMENTS SO THAT THE UPDATED PRINT AND DIGITAL MATERIALS WOULD INCREASE AWARENESS AND BRING IN POTENTIAL MEMBERS.”
– KACEY GREEN, MOTION GRAPHICS DESIGNER & ANIMATOR
