Open Streets ICT
Open Streets ICT partnered with Visual Fusion to create a full branding campaign, event marketing, and advertising. Our work included a massive social media campaign to inform Wichitans about the event, planned activities, entertainment, and participating businesses. The inaugural event was an instant success with around 20K attendees. Visual Fusion is a proud partner and we look forward to working with Open Streets ICT in the years to come.
“It is so rewarding to be a part of an event that confirms that Wichita is the coolest place to be. Parks and Recreation director came to us with a new concept they wanted to promote – opening our iconic Douglas Avenue to active transportation, socializing and local entertainment for one afternoon. We had our hands (and hearts) at every step along the year-long process including design and promotion, securing the media partners, and working side by side with the Parks and Recreation team, volunteers and community leaders to plan, manage and execute. We had a blast every step of the way. The most rewarding part (other than enjoying the event itself) was seeing all the positive comments our community posted on Facebook. It was a great day for Wichita, an amazing day for us and all who worked so hard to make it happen. And we can’t wait to do it all again!”
– NAAMA MARCOS, PROJECT LEAD AND MARKETING STRATEGIST FOR OPEN STREETS ICT
